How Much?
On a trip to my friendly neighborhood Staples this morning I witnessed a sad, frustrating sight - a seemingly pleasant woman buying an ink jet cartridge for her new Epson printer. Mouth gaped, eyes on fire, she stood in disbelief as the cashier rang up her single cartridge.
"Wait a second - how much is it?"
"$45."
"Forty-five dollars for an ink cartridge?"
"Yes ma'am."
"But that's half of what I paid for the printer!"
"Yes ma'am."
At this point the woman just stood there - frozen - seemingly on the verge of a nervous breakdown at the realization that she would have to cough up quite a lot of money every time her brand new Epson runs out of toner.
Obviously this is nothing new for those "in the know," but I felt incredibly bad for the woman. She obviously had no clue what she was in for when she purchased a printer to print some photos and maybe a letter or two, and was now being smacked over the head with the printing business' dirty little secret - like video games and razors, the money is in the add-ons and updates.
I was going to stop her outside and suggest returning her bubble jet for a laser printer, especially if she only printed documents, but she was gone. I wonder how many other unsuspecting people have found themselves in the same situation.
Comments
Well, she'll probably never buy an Epson again. Unfortunately, she'll be equally slapped with the insight that every god damn printing brand pulls the same cheap shots.
Posted by: tomas at August 12, 2002 1:01 PM
Yeah, all the printer manufacturers pull this sort of thing. You can combat this in a couple of ways:
1) Buy a printer with popular appeal. That'll ensure the cartridges are available for a long time and at lower prices.
2) Install a continuous inking system (if you're printer can handle one). That'll save you a large amount of cash in supplies.
3) Buy online. You can save buckets of money. I've never, ever paid $45 for a inkjet cartridge. That's a ripoff.
Posted by: ratchetcat at August 12, 2002 1:29 PM
and then there are the companies who make printers with 4 seperate ink cartridges and train the sales men to use the line: "you'll only have to replace the colors you use the most." and (of course) all cartridges empty at the same time. so all 4 have to be replaced for a hefty fee.
sorry, touchy subject. color laser printer on the way.
Posted by: lee at August 12, 2002 1:34 PM
I've had pretty good luck using a refill kit with my Epson 980 cartridges. I've also started buying Rhinotek brand cartridges from buy.com which are significantly less that Epson brand. My photo-quality prints may be a little more dotty than they should but the vast majority of my printing doesn't need the best color quality.
Posted by: Lauri at August 12, 2002 2:01 PM
Mmm, then there are the customers that think that when you print white text reversed out from a black field, your printer is using "white ink" to do it.
Caveat emptor. That's what Consumer Reports is there for!
Posted by: AJ Kandy at August 12, 2002 2:42 PM
It is such a scam
Posted by: Jake at August 12, 2002 3:31 PM
A friend of mine said to me today:
"All college business majors should be required to take a class on ethics."
Not business ethics, mind you, rather ethics ethics. If you know what I mean.
Posted by: Ryan at August 12, 2002 11:02 PM
*grin* That reminds me of my Staples experience last month. Pretty proficient with printers and computers in general, I marched over to the desk and pointed to the one I wanted. {an aside, why are they locked up behind the desk anyway?} It was for the Cannon portable printer and understandably the cartridges are on the small side ... I'd brought along one to make sure it was the right thing. The cashier kept on going on and on about how small the ink container was, slowly it became a freak show of sorts .. all the damn staples cashiers merged over to see the freakishly small ink container. I stood back and watched in amazement ... smirking because I knew that they'd start stocking more of the tiny printers so that more idiots can come in looking for ink monthly. Eh, that was long, apologies.
Posted by: A. at August 12, 2002 11:53 PM
How quickly we forget that just a few years ago we were in awe that we could print photo-quality at home at any price. And that was when An Epson Stylus Photo cost $400, and ink was at least 25% more expensive than now. No more fuss with photo labs. Predictible results. And MUCH cheaper. We now take this awesome technology for granted and begrudge the manufacturers for having the audacity of desiring a profit. The nerve!
If you want to piss and moan about something, why not level your sites at more worthy targets --- like running shoe companies who aggressively market $200 shoes to children and the impovrished. Or car companies convincing soccer moms that they need 4x4's and V8 engines.
I, for one. have no problem with the aggressive costs involved with high-end inkjets. These things improve our lives and deliver real value. And a profit is required in order to continue to innovate.
Posted by: Marshall at August 13, 2002 12:45 AM
Looks like the real criminal part hasn't been mentioned yet. Not only do replacement ink cartridges cost an arm and leg, but the cartridges that come with the printers are not full. Depending on the vendor, they range from 1/4 to 1/2 full. Ethics in business..
Posted by: Marko at August 13, 2002 7:21 AM
I have to agree with Marshall. That's the price you pay... shop around or deal with it.
Posted by: Paul at August 13, 2002 10:52 AM
Go to epson.com (or whatever the us derivitave is) and buy your ink from them.
a. you get the high quality if your printer happens to have any photo archival properties, or if you care
b. they are much less than 45.00!
Posted by: robert at August 14, 2002 11:25 AM
